How do we create a viral video? How do we get everyone to come onboard with our plan? How do we get people excited about our campaign? How do we start a movement?
Well it’s not gonna happen by creating a clever ad that no one but you understands, or presenting a logical argument to folks who don’t care about what you’re doing, or creating a boring, wordy, just-the-facts-ma’am document – you may get an initial response, but it will soon fizzle out.
Movements always start as a result of someone who has had-it-up-to-here with the way things are and passionately believes in their vision for a better world. This person’s fiery passion is contagious and quickly spreads in the hearts of others who also want change.
There is no formula for creating a movement.
There is no strategic plan that will achieve a movement.
It is an emotional response to an unacceptable situation or way of doing things.
It is a uniting of hearts and common purpose to change the status quo that creates a movement.
I love this short-and-to-the-point TED Talk on how to start a movement by Derek Siver!
So, to recap…
- One lone nut courageously steps forward.
- The first follower transforms the lone nut into a leader.
- The leader embraces the follower as an equal.
- Another follower makes it three and that’s news! (Now it’s public)
- More followers come. They emulate the first follower, not the leader.
- The fence-sitters come, this is the tipping point, now we have a movement.
- As more people join in, it becomes less risky for others to join in.
- Eventually, it becomes uncool not to join in, but there’s still time if you hurry!
I don’t think I’ve ever personally been that lone nut leader that courageously stands up and delivers their vision, but I’ve certainly been that first follower many a time!
~ HUMP DAY CHRONICLES ~
When you believe in something, do you passionately step forward to the point of risking ridicule? When you find a lone nut doing something great, do you have the courage to be the first to follow?