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building community, community, courage, Diana Schwenk, humour, Hump Day Chronicles, leadership, mission, passion, Purpose, teamwork, vision, world issues
How do we create a viral video? How do we get everyone to come onboard with our plan? How do we get people excited about our campaign? How do we start a movement?
Well it’s not gonna happen by creating a clever ad that no one but you understands, or presenting a logical argument to folks who don’t care about what you’re doing, or creating a boring, wordy, just-the-facts-ma’am document – you may get an initial response, but it will soon fizzle out.
Movements always start as a result of someone who has had-it-up-to-here with the way things are and passionately believes in their vision for a better world. This person’s fiery passion is contagious and quickly spreads in the hearts of others who also want change.
There is no formula for creating a movement.
There is no strategic plan that will achieve a movement.
It is an emotional response to an unacceptable situation or way of doing things.
It is a uniting of hearts and common purpose to change the status quo that creates a movement.
I love this short-and-to-the-point TED Talk on how to start a movement by Derek Siver!
So, to recap…
- One lone nut courageously steps forward.
- The first follower transforms the lone nut into a leader.
- The leader embraces the follower as an equal.
- Another follower makes it three and that’s news! (Now it’s public)
- More followers come. They emulate the first follower, not the leader.
- The fence-sitters come, this is the tipping point, now we have a movement.
- As more people join in, it becomes less risky for others to join in.
- Eventually, it becomes uncool not to join in, but there’s still time if you hurry!
I don’t think I’ve ever personally been that lone nut leader that courageously stands up and delivers their vision, but I’ve certainly been that first follower many a time!
~ HUMP DAY CHRONICLES ~
When you believe in something, do you passionately step forward to the point of risking ridicule? When you find a lone nut doing something great, do you have the courage to be the first to follow?
That dancing video was the best! 🙂
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Right? I love it too Rob! ❤
Diana xo
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Im always the last to join if at all Diana Im a skeptic most of the time, but maybe I have not met the right lone nut yet. Too shy to be the Lone Nut though.
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I love who you are Kath. Creative. Thoughtful. Encouraging… ❤
Diana xo
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Awe thanks Diana I can say the same about you xxx
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Sigh. I am thinking of President Obama right now and his final year effort on gun control..
Sometimes being the “lone” nut…is very hard….and sometimes dangerous.
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So true. I really like Obama. ❤
Diana xo
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I always felt that I danced to the beat of a different drummer. So this lone nut has no followers. 😉
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I bet you have more than you know Judy! ❤
Diana xo
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“One lone nut courageously steps forward.”
You mean like Donald Trump?
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LOL Smitty – good one! And he seems to have followers too – yikes! 😦
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Yeah, it’s the flip side of the Voice and its Followers thing… Content matters!
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Fantastic video clip! Wow! And what a lesson, to not just think of your own idea, but have the guts to support another. Great story!
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Right? Glad you enjoyed it Elizabeth! ❤
Diana xo
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Great post with lots of fantastic ideas for developing a movement. I must admit though that somehow the term used for the first person (lone nut) bothers me. I’d be more comfortable with lone individual, visionary, person who thinks outside the box, etc.
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I think often visionaries are considered to be nuts until they get a following, but I hear ya Sheryl! ❤
Diana xo
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Diana,
Yes, to both questions. I’ve been A Man of La Mancha and a Sancho Panza.
-Alan
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Now, why doesn’t that surprise me Alan? ❤
Diana xo
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If you want to succeed, find your first follower with followers of their own…. Makes so much sense 😎
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I found it interesting that subsequent followers emulated the first follower and not the leader Val… ❤
Diana xo
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Its the enthusiastic guy that people can relate to, rather than the original genius that counts!
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Sounds like this advice would work for both a dance craze and a revolution.
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or both simultaneously? ❤
Diana xo
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That would make an incredible YouTube video.
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Ha I really enjoyed this Diana. It’s true, and you have given me some good ideas to launch my book this year!! 🙂 Wanna follow?
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Wanna follow what? Do you have another blog for your book Karen? Glad you enjoyed the post. ❤
Diana xo
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My facebook page but you already did! Thankyou 🙂
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This is a great post! Thank you for sharing it, Diana.
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It’s my pleasure Russ! ❤
Diana xo
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One of my favorite talks/videos too.
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I especially like how short it is. Says lots, with few words. ❤
Diana xo
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Thanks Diana; an interesting progression.
Not sure I’m much into #8 though…
“Eventually, it becomes uncool not to join in, but there’s still time if you hurry!”
Never was much for peer pressure or chain letters (and much more likely to take the Path Less Travelled ; )
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I hear you Deb, but I think most of us conform more than we think we do! ❤
Diana xo
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I’ve had a few of those “lone nut” moments. One involved my volunteering my city to put on a state convention before I had the approval of the local chapters of the organization. I went about proving why/how we could take it on…then was convinced that we didn’t have the support required. I learned a lot that year. I always had a problem raising my hand too soon. ☺
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sounds amazing Van – thanks for sharing it here. ❤
Diana xo
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In my past work life, I found myself the lone nut in strategy sessions plenty of times, Diana. That continues sometimes. Maybe I’m too nutty … Or not nutty enough … Great post today! ❤
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Maybe you’re just who you should be with the right amount of nutty Mark. Thanks for your kind words. ❤
Diana xo
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